What it is
A set of measures so that people find your website in search (Google, Yandex) for the right queries, without paid ads.
How we use it
Semantic markup, Schema.org structured data, a sitemap and correct meta tags — built in during development, not patched afterwards.
Where SEO helps a business
- Customers search for your service and find competitors instead.
- The site is moving to a new CMS, and its rankings must not be lost.
- The site runs in ads, but without ads nobody knows it exists.
How we use it
We build SEO in during development rather than fixing it later:
- Pages are served as ready HTML, each with its own title and description. In the online store products carry Product markup with price and availability, the store carries ClothingStore with its pickup point, and the sitemap builds itself.
- Moving without losses. In the Joomla to WordPress migration the old-URL map became 301 redirects, every post and category got a title and description, and there are breadcrumbs plus organisation and FAQ markup.
- URLs and languages. «Дыхание Поволжья» uses Latin URLs instead of Cyrillic ones, hreflang and a separate canonical URL for the English version, and analytics loads only after cookie consent.
- A specialist's queries. On Valery Afanasiev's business card the title and description target queries about 3D printing, reverse engineering and 3D scanning.
We set up indexing and AI-assistant visibility end to end under Websites.
Common problems
- Weeks of waiting. Search engines crawl and rank pages on their own schedule: the honest timeline is 2–8 weeks.
- A closed site. Indexing is closed while a site is being finished, as with the online store before promotion, and it must not be forgotten.
- No speed measurements, no promises. Where the sources contain no speed measurements, we quote no scores.
When you do not need it
If customers come by referral and direct link, and the site is a business card "for credibility", it is too early to invest in promotion. Basic markup and a sitemap are still needed.